Website Design Proposal
Semos Education is a leading IT training provider based in North Macedonia, operating since 1995. It offers over 400 courses in various fields, including IT, business, and creative industries, with more than 110,000 people having completed their training programs.
We were asked to create a design proposal for their new website. They wanted something different from the website they had at the time, something that is more informative to the regular user with an easier access to all trainings and courses, with a total number around 400.
One of the most requested information by the users was an easily accessible course schedule. Most of the users wanted to be able to see when a certain course starts. This front-page module was designed to serve two purposes, for the users to see when a course starts, but also as a marketing tactic so users won’t wait their course to start, and maybe enroll into a similar course if it fits their schedule better.
Well, why not?
There are many reasons, and also many students that can share with you their success story. Along with the already standardized success story carousel containing an image of the student, name and their short explanation why Semos Edu is the place where it all began for them, there is a separate section where a log form video interview is placed, giving it much more gravitas and a more persuasive tone.
Semos Education is a representative for many course and training vendors in the line of Microsoft, Adobe, Oracle, AWS… to name a few. Each of these vendors is has its own landing page containing the most important information, such as a list of courses, learning paths, certificates, etc. If a student wants to track changes in the vendor’s offering, they can subscribe to a Semos Edu vendor newsletter and stay up to date with the courses and trainings by their favorite vendor.
For novices, it is really hard to choose the path they want to take. This section overlays the path for different kind of professions. Want to become a web designer? Easy! This is the course path for you. You start with this course and by the end of the year you’ll know everything you need to start your successful career.
There are circa 400 different courses by tens of different vendors offered by Semos Edu. Each course belongs in one or more categories, may have a certification program, can be taken in different languages, in classroom, on premise or online. There is a calendar with the schedule when the next course is held, and how long would that take.
You, as a visitor have a complete overview over the course details, and materials. The trainers and sales persons are reachable through the contact details listed below the course details.
The end-game is always to conduct a sale, so if the user is sure, they can buy their seat right away, if not they can just apply and a sales person will reach-out to them. Whether you are applying for a single seat, or you are trying to sign up your whole team, the “easy apply’ section makes thing easy for you.
With a “jumbo menu” we make sure that everything is easily located by the user. A site with such huge offering needs a reliable and easy to navigate information architecture.
The courses and trainings are categorized in four different ways, by profession, by vendor, academies and everything else. Like this you can find your path to a course from multiple starting positions. As mentioned earlier, a course can belong to multiple categories, and the main menu is built to take advantage of that.